Privacy Policy

1. Overview

This Privacy Policy explains how The Lab Illinois, a division of Elevated Group ("we," "us," or "our"), collects, uses, and shares information when you visit thelabillinois.com (the "Site") or submit an inquiry, quote request, or order.

2. Information We Collect

• Information you provide: name, company name, email address, phone number, shipping and billing address, and any details submitted through our contact or wholesale pricing forms.
• Order and account information: product interest, order history, and communications with our sales team, used to fulfill and service your account.
• Automatically collected information: general browsing data such as pages viewed, time on page, referring source, device, and approximate location, collected through Google Analytics and Google Search Console once you accept analytics cookies (see Section 4).
• Age verification: a local confirmation flag stored in your browser (not on our servers) to remember that you have confirmed you are 21 or older, so you are not asked again on the same device.

3. How We Use Your Information

• To respond to inquiries, prepare quotes, and process wholesale, white label, or co-packing orders.
• To communicate about order status, account terms, and product updates relevant to your business.
• To improve the Site's content, structure, and search visibility.
• To meet legal, tax, and compliance obligations related to the products we sell.

4. Cookies & Local Storage

The Site uses browser local storage to remember your age verification and theme (light/dark) preference. These are essential to how the Site functions and are not used for tracking or advertising.

The Site also uses Google Analytics, which sets cookies to help us understand aggregate traffic patterns — such as which pages are viewed, how visitors found the Site, and general device/location information. Google Analytics cookies do not load until you click "Accept" on the cookie banner shown on your first visit; if you click "Decline," no analytics cookies are set. IP addresses are anonymized before being sent to Google. We do not use advertising or retargeting cookies.

You can change your choice at any time by clicking "Cookie Settings" in the footer of any page, which reopens the consent banner. For more on how Google handles this data, see Google's Privacy & Terms.

5. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who support our operations, such as shipping carriers, payment processors, and software platforms we use to run the Site and manage orders.
• Professional advisors (accountants, attorneys) and regulators, where necessary to comply with the law or a legal process.
• A successor entity in the event of a merger, acquisition, or sale of company assets.

6. Data Retention

We retain contact and order information for as long as needed to service your account, meet our legal and tax obligations, and maintain accurate business records, after which it is deleted or anonymized.

7. Your Privacy Rights

Depending on your state of residence, you may have the right to request access to, correction of, or deletion of the personal information we hold about you, and to opt out of certain uses of that information. California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, contact us using the details in Section 12 below.

8. Children's Privacy

The Site is restricted to visitors 21 years of age or older and is not directed to, and does not knowingly collect information from, anyone under that age. If we learn that we have collected information from someone under 21, we will delete it.

9. Data Security

We use reasonable administrative and technical safeguards to protect the information we collect. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

The Site may link to third-party websites. This Privacy Policy does not apply to, and we are not responsible for, the privacy practices of those third-party sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted to this page with an updated "Last updated" date.

12. Contact Us

Questions about this Privacy Policy or requests regarding your information can be directed to:

The Lab Illinois, a division of Elevated Group
405 N Lake Ave, Twin Lakes, WI 53181
Phone: (307) 206-5468
Email: info@elevatedventures.net